Preparing for Black Friday 2017 [INFOGRAPHIC]

Ray Hartjen
Ray Hartjen
Director, Marketing

Still a big day in the holiday shopping calendar, Black Friday poses a set of challenges for both shoppers and stores alike – this new infographic helps you prepare, regardless of which side of the door you’re on.

As shopping journeys have changed, the nature of Black Friday has changed, and it’s no longer the GIGANTIC event it once was, even just a few years ago. But, despite having lost some of its luster, Black Friday is still a big shopping day, and a day of challenges and opportunities for both stores and shoppers alike. 

For the most part, the unbelievably preposterous “door buster” promotions of past years are gone – retailers can’t afford to give away the store, and shoppers can get big sale promotions through digital channels without leaving the comfort of their couches and braving the cold and crowds. Black Friday still creates a buzz with the media and attracts shoppers in droves, however, and for many families it’s a staple of the Thanksgiving holiday weekend.

To ensure you’re ready for Black Friday, whether you’re a retailer or a shopper, our friends at Market Inspector have developed the infographic, “How to Prepare for Black Friday 2017,” below. If you’ve not already started planning, you’re way behind, so get started now. And, above all, enjoy a wonderful holiday season!

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