5 Ways Big Data Is Changing the World | RetailNext
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5 Ways Big Data Is Changing the World


derning
Shiny Day

Big data can mean big profits. By understanding what you want to buy today, companies large and small can figure […]

Big data can mean big profits. By understanding what you want to buy today, companies large and small can figure out what you’ll want to buy tomorrow—maybe even before you do. Online retailers like Amazon scoop up information about our shopping and e-window shopping habits on a huge scale, but even brick and mortar retailers are starting to catch on. A clever company called RetailNext helps companies like Brookstone and American Apparel record video of shoppers as they browse and buy. By transforming a single shopper’s path into as many as 10,000 data points, companies can see how they move through a store, where they pause and how that tracks with sales.

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