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Big Data Boosts Customer Loyalty. No, Really.


derning
Shiny Day

Increasing numbers of companies are using the online information they collect to understand their customers better, and then capitalize on […]

Increasing numbers of companies are using the online information they collect to understand their customers better, and then capitalize on that information. These businesses are attempting to make sense of the vast amounts of data generated through personal, societal and industrial interactions such as social media, mobile devices, geolocation, media, digital sensors, and automation.

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