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Black Friday’s Mixed Messages for Retailers


derning
Shiny Day

All told Black Friday weekend this year booked some $52 billion in estimated sales, but a new report finds that […]

All told Black Friday weekend this year booked some $52 billion in estimated sales, but a new report finds that while earlier-than-ever store openings lured in shoppers, the rest of the Nov. 25 weekend saw a sharp drop off in traffic, sales and conversion rates. And the trend has continued into early December.

In its RetailNext Insights: Holiday 2011 study conducted by RetailNext, the extended Black Friday hours actually may have diluted shopper traffic and even sales for many retailers. The overall trend for the Thanksgiving weekend in brick and mortar stores was down as compared to last year, in both traffic and sales.

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