Brick-and-mortar sales down 8.8 percent in 2014 | RetailNext
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Brick-and-mortar sales down 8.8 percent in 2014


Herb Real
Content Marketing

According to RetailNext vice president of retail consulting and in-store analytics Shelley Kohan, traffic and sales at brick-and-mortar locations have been declining in recent years. Consumers are taking few trips to the store and but once they arrive at their favorite locations, they will spend 1.4 percent more than at a random location. There are two ways this can happen.

According to RetailNext vice president of retail consulting and in-store analytics Shelley Kohan, traffic and sales at brick-and-mortar locations have been declining in recent years. Consumers are taking few trips to the store and but once they arrive at their favorite locations, they will spend 1.4 percent more than at a random location. There are two ways this can happen.

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