Customer behavior tracking takes another step | RetailNext
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Customer behavior tracking takes another step


Herb Real
Content Marketing

Tracking customer behavior is nothing new. Mobile technology and GPS devices have allowed for targeted advertising and marketing. Tracking purchases through credit cards and analyzing the data has given retailers more information about you than most people in your life know. RetailNext takes all behind-the-scenes aspects of the retailer and puts them to use. For example, it takes into account staffing schedules, the weather and promotional calendars. This could provide more specific results, but it will also require more time and input from employees. Many national chains are using RetailNext, including American Apparel, Caché, Ulta, Gander Mountain and Family Dollar, and they are experiencing amazing results because of the data provided.

Tracking customer behavior is nothing new. Mobile technology and GPS devices have allowed for targeted advertising and marketing. Tracking purchases through credit cards and analyzing the data has given retailers more information about you than most people in your life know. RetailNext takes all behind-the-scenes aspects of the retailer and puts them to use. For example, it takes into account staffing schedules, the weather and promotional calendars. This could provide more specific results, but it will also require more time and input from employees. Many national chains are using RetailNext, including American Apparel, Caché, Ulta, Gander Mountain and Family Dollar, and they are experiencing amazing results because of the data provided. 

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