Down-and-Out Retail Heavyweights: How In-Store Analytics Change the Game | RetailNext
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Down-and-Out Retail Heavyweights: How In-Store Analytics Change the Game


derning
Shiny Day

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While […]

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.

E-commerce analytics help merchants discover the best user experience for shoppers, such as the design choices that make it easiest for shoppers to select and qualify the products they want to purchase. This analysis reveals upselling practices and other opportunities to increase the average ticket value at purchase time. It also facilitates customer affinity, increasing the number and frequency of return shopping trips. The bottom line is that online analytics discover and remove obstacles to purchase and lead to a more favorable shopping experience.

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