Get ready for in-store advertising that looks you straight in the eye | RetailNext
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Get ready for in-store advertising that looks you straight in the eye


Herb Real
Content Marketing

The article also referred to Brickstream and RetailNext as though they are distinct services; The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back. Britain’s biggest retailer is rolling out screens with built-in cameras at its petrol stations that can identify people by their gender and approximate age, and customize ads based on who is watching.

Brickstream does not monitor customers’ mobile phones to see if they are repeat shoppers, according to a spokeswoman for the company. This article originally reported that it does. The article also referred to Brickstream and RetailNext as though they are distinct services; The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back. Britain’s biggest retailer is rolling out screens with built-in cameras at its petrol stations that can identify people by their gender and approximate age, and customize ads based on who is watching.

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