How do retail shoppers feel about surveillance? | RetailNext
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How do retail shoppers feel about surveillance?


derning
Shiny Day

The headlines are replete with stories about “showrooming” and the migration of shoppers from bricks and mortar to the web. […]

The headlines are replete with stories about “showrooming” and the migration of shoppers from bricks and mortar to the web. Traditional store-based retailers have seen traffic decline, so they are increasingly concerned about creating a store experience that will convert a sale. The paradox is that e-commerce tracks your “cookies” and knows every page you visit. Stores have historically struggled to track if you came in the door. That’s all changing! Aggressive retailers are now using video surveillance and cell phone signals to track your store movements.

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