How Location Analytics Will Transform Retail | RetailNext
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How Location Analytics Will Transform Retail


Herb Real
Content Marketing

Location analytics firm RetailNext currently tracks more than 500 million shoppers per year by collecting data from more than 65,000 sensors installed in thousands of retail stores. A single customer visit alone can result over 10,000 unique data points, not including the data gathered at the point of sale. By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost.

Location analytics firm RetailNext currently tracks more than 500 million shoppers per year by collecting data from more than 65,000 sensors installed in thousands of retail stores. A single customer visit alone can result over 10,000 unique data points, not including the data gathered at the point of sale. By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost.

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