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How retailers can use big data to their advantage


derning
Shiny Day

Today’s tech tools let online retailers and marketers target offers to customers most likely to be interested in them. They […]

Today’s tech tools let online retailers and marketers target offers to customers most likely to be interested in them. They also give consumers more control over the shopping experience than ever before, and companies like RetailNext are exploring ways traditional retailers can use Big Data to create a superior shopping experience in brick-and-mortar stores.

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