In-Store Shopper Behavior Tool Enhanced | RetailNext
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In-Store Shopper Behavior Tool Enhanced


derning
Shiny Day

In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide […]

In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide data on shopper behavior in the store environment for retailers and product manufacturers. The RetailNEXT platform collects, analyzes and presents data – such as traffic patterns, dwell times and point-of-purchase activity – via a web-based dashboard. Retailers receive traffic data down to the exact aisle, shelf or display to understand which areas attract shoppers and sell products.

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