Omnichannel Analytics: What Are They & Why Are They Important for Retail? | RetailNext
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Omnichannel Analytics: What Are They & Why Are They Important for Retail?


derning
Shiny Day

An omnichannel strategy basically just means an integrated approach to online, mobile and brick-and-mortar marketing. Many believe that an omnichannel […]

An omnichannel strategy basically just means an integrated approach to online, mobile and brick-and-mortar marketing. Many believe that an omnichannel strategy could help revitalize the brick-and-mortar model while still keeping current with where mobile and online commerce is moving. There isn’t just potential in the omnichannel strategy, there’s an answer: analytics. With the capability to holistically understand shoppers and the point-of-purchase using specific data gathered from each channel, the article argues that omnichannel analytics could be retail’s next big thing.

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