Online and Offline Marketing: How to Stay On Top of Both | RetailNext
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Online and Offline Marketing: How to Stay On Top of Both


Herb Real
Content Marketing

“Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” says Maria Fernandez Guajardo, vice president at RetailNext. “And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly.” She also noted that 89% of consumers would be signing up for mobile messages if they were personalized, versus generic and mass produced.

“Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” says Maria Fernandez Guajardo, vice president at RetailNext. “And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly.” She also noted that 89% of consumers would be signing up for mobile messages if they were personalized, versus generic and mass produced.

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