Study: Brick-and-mortar sales down in 2014 | RetailNext

Comprehensive In-Store Analytics


Study: Brick-and-mortar sales down in 2014

Herb Real
Content Marketing

“It’s not so great on one hand that traffic is down, but on the other hand, it’s a pretty good sign that those who are making it into stores are spending more across all regions of the country.” — Chitra Balasubramanian, head of business analytics at RetailNext on April comparable-store sales figures.

“RetailNext has noted in past data published a decline in traffic numbers, which can result in a corresponding sales decline,” said Shelley E. Kohan, VP retail consulting, in-store analytics, Retail Next. “The customer today is making fewer trips to retail stores but we have found that once the customer lands at her favorite retailer, she will typically spend more money [higher spend Feb-Apr 1.4% up].


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