US Retail Data Breach Dominates Big Show Proceedings | RetailNext
RetailNext

Comprehensive In-Store Analytics

Resources

US Retail Data Breach Dominates Big Show Proceedings


Herb Real
Content Marketing

Aside from virtual security, via robust data protocols and remote stocktaking, closed-circuit camera technology is also facing an upgrade. RetailNext, a Silicon Valley-based in-store analytics developer, premiered its next generation use for security cameras, which sees them paired with RF sensors and in-store Wi-Fi to capture the dwell time of individual shoppers in different sections of any given retail outlet. This data can then be used to profile individual consumers for marketing and merchandising purposes, as well as to maintain in-house security.

Aside from virtual security, via robust data protocols and remote stocktaking, closed-circuit camera technology is also facing an upgrade. RetailNext, a Silicon Valley-based in-store analytics developer, premiered its next generation use for security cameras, which sees them paired with RF sensors and in-store Wi-Fi to capture the dwell time of individual shoppers in different sections of any given retail outlet. This data can then be used to profile individual consumers for marketing and merchandising purposes, as well as to maintain in-house security.

Discussion

Comments are closed.

US