Waiting for Love: Last-Minute Valentine’s Shoppers | RetailNext
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Waiting for Love: Last-Minute Valentine’s Shoppers


derning
Shiny Day

Valentine’s Day shoppers appear to wait until the last minute to purchase gifts, according to data provided to SN by […]

Valentine’s Day shoppers appear to wait until the last minute to purchase gifts, according to data provided to SN by RetailNext from observations gleaned from a national CPG retailer. The study analyzed the shopping behaviors of 65,000 shoppers at a representative number of stores at this retailer, with regard to an endcap display promoting Valentine’s Day during the first two weeks of February.

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