Where Does In-Store Data Help Retailers Most? | RetailNext
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Where Does In-Store Data Help Retailers Most?


derning
Shiny Day

While in-store data is continually hyped for its potential to improve marketing approaches, many stores are viewing such data as […]

While in-store data is continually hyped for its potential to improve marketing approaches, many stores are viewing such data as vital to enhancing store operations. The findings come from a survey of the nearly 100 retail executives that attended the RetailNext Executive Forum held in Santa Cruz from May 1 to 3. When asked who were the most important stakeholders for in-store data, ranked in order of importance, store operations came in first at 81 percent followed closely behind by marketing at 76 percent.

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