Reinventing Thanksgiving & Black Friday | RetailNext

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Reinventing Thanksgiving & Black Friday

Shelley E. Kohan
Shelley E. Kohan
Vice President of Retail Consulting

Retailers should reinvent their approach to Thanksgiving and Black Friday for a simple reason – shoppers already have.

Shopping this Thanksgiving and Black Friday weekend is going to be different, at least it should be different. Black Friday has changed, and it’s the shoppers that have changed it.

Today’s shopper shops differently, especially during the Holiday season, and retailers have to catch up.

Most importantly, retailers must address the holiday season with a seamless multichannel experience, and they have to stop thinking about the holiday weekend as a collection of days – Thanksgiving, Black Friday, Cyber Monday, etc. Now, it’s one big, five-day “event,” and the retailers who strategically approach it as such are the ones who will have early Holiday season success.

Watch the quick installment of 60 Seconds with Shelley for more, and let me know in the Comments below how you’re changing Black Friday, either as a shopper, a retailer, or both!

Reinventing Thanksgiving & Black Friday from RetailNext on Vimeo.

Join the #retail and #holidayshopping conversations on Twitter @retailshelley and @RetailNext, as well as at