The latest RetailNext Retail Performance Pulse, providing an overview of brick-and-mortar store performance for the retail month of April 2017 (April 2 through April 29 on the industry’s 4-5-4 calendar), has been published and is available for download.
April 2017 again saw store traffic decrease, but the 5.7 percent decline was the smallest drop since before holiday season 2016. Despite a smaller drop in store traffic, sales decreased 8.7 percent due largely to a surprising drop of 0.9 percent in conversion, more than offsetting a strong 2.3 percent increase in average transaction value.
April benefited from a relatively late Easter this year, resulting in increased traffic, sales and ATV in the second week of the month, the week leading up to Easter Sunday. However, weeks 1, 3, and 4 all experience double-digit declines in traffic and net sales, and conversion and shopper yield declined each of the four weeks of the month.
For a full reporting of physical store performance for the month of April 2017, please download your copy of the Retail Performance Pulse today.
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