Retail Performance Pulse: Easter Gives, and Easter Taketh Away

Ray Hartjen
Ray Hartjen
Guest Contributor

The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of March 2018.

The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of March 2018 (March 4 through April 7 on the industry’s 4-5-4 calendar).

Download the Retail Performance Pulse for March 2018 store results.

For the month of March, physical stores experienced a decline of 4.3 percent in shopper traffic, as measured year-over-year, contributing to a 7.6 percent decline in total sales. The big culprit affecting sales was a 0.4 point drop in conversion, the first decline in conversion in seven months. Average transaction value (ATV) and Shopper Yield (sales per shopper) has dropped, 0.2 percent and 3.3 percent respectively. Total transactions fell 7.4 percent in-store for the month.

The best performing week in March was the fourth week, the week leading up to Easter Sunday. Easter’s early date on April 1, as compared to April 16 in 2017, contributed to the strong week, but it also had an extremely negative impact on the last week of the month, as store closures on Easter Sunday resulted in major declines across the entire board of metric for the final week of the month.

Regionally, the highest performer was the South, whose flat traffic and stable conversion rates helped tremendously. The worst trafficked region was the Northeast, hampered in no small part due to several bouts of inclement weather.

For a full reporting of physical store performance for the month of March 2018, please download your copy of the Retail Performance Pulse today.

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