The new RetailNext Retail Performance Pulse, providing an overview of brick-and-mortar store performance for the retail month of February (January 29 through February 25 on the industry’s 4-5-4 calendar), has been published and is available for download.
February 2017 proved to be a challenging month for brick-and-mortar stores as sales, shopper traffic, average transaction value (ATV), shopper yield and total transactions all experienced significant decreases in performance when compared year-over-year, with each metric posting either its largest or second-largest drop over the past six months. Conversion proved to be the only bright spot with its 0.3 point increase YoY, its second consecutive monthly increase and its fourth in the past five months, while sales fell 13.8 percent on a 12.8 percent decline in traffic.
The layout of the calendar for 2017, relative to 2016, did retail no particular favors. With Valentine’s Day falling in the middle of Week 3 of the retail month of February 2017 – as opposed to the end of the Week 2 weekend of February 2016 – weekly traffic and net sales saw significant declines in the first half of the month. Then, as expected, stores realized one of their highest performing days, year-over-year, on Tuesday, February 14.
For a full reporting of physical store performance for the month of February 2017, please download you copy of the Retail Performance Pulse today.