The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of January 2018 (both December 31 through January 27 on the industry’s 4-5-4 calendar, as well as restated from January 7 through February 3 to allow for direct comparisons to a year ago – note, fiscal 2017 was a 53-week year on the calendar).
For the period of December 31 through January 27, brick-and-mortar sales in the United States were down 7 percent on a 4.4 percent decline in shopper traffic. Restated for the period January 7 through February 3, sales dropped 7.2 percent on a 5.7 percent drop in shopper traffic. January was the fourth month of the last six where sales declined at a sharper rate than traffic, the result of declining performance in average transaction value (ATV) – down 3.5/3.6 percent – and shopper yield – down 2.6/1/4 percent.
Conversion continued its upward trend, its seventh consecutive monthly increase, demonstrating shoppers’ intent to purchase when then venture out to stores.
The best store performances occurred in the final week of the month, likely the result of post-Holiday shopping fatigue and the extreme weather that plagued much of the United States. Regionally, the South and West regions substantially outperformed both the Midwest and Northeast regions.
For a full reporting of physical store performance for the month of January 2018, please download your copy of the Retail Performance Pulse today.
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