Retail Performance Pulse: October Store Results Down Year-over-Year

Ray Hartjen
Ray Hartjen
Director, Marketing

Entering the important holiday season, brick-and-mortar stores reported a drop in October performance results, posting an 8 percent drop in sales on an 8.5 percent decline in store traffic.

The RetailNext Retail Performance Pulse report for brick-and-mortar store performance in month of October (October 2 through October 29 on the retail industry’s 4-5-4 calendar) is now available for download, and the report shows a monthly drop in sales of 8 percent year-over-year on an 8.5 percent decline in store traffic.

Download your copy of the RetailNext Retail Performance Pulse.

Conversion recovered from a mild slip in September and posted a positive gain of 0.4 percent, resuming its generally upward trend. Despite a decline of 1.5 percent in average transaction value (ATV), Sales Yield was also up, posting a 0.8 percent increase.

October 16 store results - table

Traffic and sales reached their peaks very nearly at opposite ends of the month – total sales and transactions saw their best day on Saturday, October 8, while traffic peaked on Saturday, October 22. And, despite Hurricane Matthew’s wreaking havoc on weather in the southeast, regional performance differences generally fell in line with expectations.

October 16 store results - map

For the complete Retail Performance Pulse, download your copy today.

Once again this year, RetailNext will publish its daily Thanksgiving Flash, a composite of key in-store retail metrics for the Thanksgiving holiday weekend, designed to highlight macro retail performance and enable brick-and-mortar retailers and media to benchmark performance with frequent, near real-time updates. Much like the monthly Retail Performance Pulse, the Flash will be developed from specialty and large format retail stores on the RetailNext analytics platform and located within the continental United States, and will be available starting Friday, November 25.

Counting down to the holiday shopping season, follow along with RetailNext’s daily retail tips.

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