Retail Performance Pulse: September Storms Dampen Store Results

Ray Hartjen
Ray Hartjen
Director, Marketing

The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of September 2017.

The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of September 2017 (August 27 – September 30 on the industry’s standard 4-5-4 calendar).

Download the Retail Performance Pulse for September 2017 store results.

In general, stores posted better September results than in August, despite two major weather events impacting large portions of both Texas and Florida. Overall, sales dropped 7.5 percent for the month, as measured Year-over-Year (YoY), on a decline of 8.4 percent in shopper traffic. Adjusting to exclude stores in hard-hit Texas and Florida, sales decreased 7.2 percent YoY on a 7.3 drop in shopper traffic.

Conversion rose for the fourth consecutive month, and at its highest rate at that, and Shopper Yield also saw a significant bump up. However, both increases were not strong enough to overcome drops in average transaction value (ATV) and the number of overall transactions.  

The high days of September were found at the beginning and the end of the month, as traffic and transactions saw peaks on Saturday, September 2, while sales and ATV reached highs on Saturday, September 30.

Despite the impact of hurricanes in Texas and Florida, the South region generally outperformed the other regions, with grocery, convenience and home improvement segments leading the way in the build up to and immediately following the inclement weather events.

For a full reporting of physical store performance for the month of September 2017, please download your copy of the Retail Performance Pulse today.

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