The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of May 2019 (May 5 through June 1 on the industry’s 4-5-4 calendar).
Store performance in May was yet another proof point that while shoppers might visit physical stores less often, when they do, they do so with a very strong intent to buy. At the high level, shopper traffic was 8.9 percent less than one year previously, resulting in a 5.0 decline in sales as measured year-over-year (YoY). Sales were less impacted due to a sharp increase of 4.1 percent in average transaction value (ATV), its largest gain since January 2019. ATV, when coupled with an increase in conversion of 0.2 points, resulted in an increase in shopper yield (sales per shopper) of 4.3 percent, the fourth consecutive month of significant increases.
As shoppers in the United States prepared for Memorial Day weekend, the third week of the month leading up to the holiday recorded the best results, with shopper traffic performing at its best, and net sales, ATV, conversion and shopper yield all up as compared to the same week in 2018.
With regards to peak days, Mother’s Day was the queen, with the day prior, Saturday, May 12, driving monthly highs for sales, traffic and transactions, while Thursday and Friday, May 9 and 10, recorded high days for conversion and shopper yield.
Geographically, regional performance was relatively consistent, with cooler temperatures offsetting severe weather and flooding in large parts of the central United States. The best performing sales region was the South, while the Northeast offset its big 12. 5 percent shopper traffic decline with strong conversion and ATV upticks, mitigating the impact on sales to just a 5.5 percent decrease.
For a full reporting of physical store performance for the month of May 2019, please download your copy of the Retail Performance Pulse today.
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