Retail Performance Pulse: Store Sales Decline in June

Ray Hartjen
Ray Hartjen
Director, Marketing

Brick-and-mortar store performance fell in June, with an 8.2 percent drop in sales on an 8.9 percent decline in store traffic.

The latest RetailNext Retail Performance Pulse report has been published, showing detail results for brick-and-mortar store performance in the contiguous United States for the retail month of June (May 29 through July 2 on retail’s 4-5-4 calendar.

Key items in the Pulse report include:

  • June 2016 had two changes in holidays as related to the same month in 2015; Memorial Day snuck in the first week of the month this year, while July 4 and its observation slipped into the retail month of July
  • Overall, sales dropped 8.2 percent on an 8.9 percent dip in store traffic
  • Average Transaction Value (ATV) slipped 2.4 percent, while Conversion and Sales per Shopper each saw a bump up – 0.6 percent and 0.7 percent respectively
  • Conversion has increased for five consecutive months, with SpS right behind it with four months of lifts

Pulse table for June 2016 results

Not surprising, the best performing days of June 2016 were around Father’s Day on June 19 – Saturday, June 18 saw peaks in sales, traffic, ATV, SpS and number of transactions. The lowest day for sales, traffic and transactions were Tuesday, May 31, the day after the observance of Memorial Day.

Pulse hi/lo chart - June 2016

For full reporting of brick-and-mortar store performance for June, download your copy of the Retail Performance Pulse.

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