The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of July 2019 (July 7 through August 3 on the industry’s 4-5-4 calendar).
Brick-and-mortar stores in the United States reported a relatively strong month of July, the second consecutive month of favorable results. Two months does not a trend make, but there is optimism despite concerns about political maneuverings that might negatively influence the industry.
For the month of July, physical retailers reports a slight drop in sales of 1.6 percent on a 3.8 percent decline in shopper traffic, both year-over-year (YoY). Impacts on sales were once again mitigated with consumers’ strong intent to buy when they visited stores. While conversion suffered a rare drop YoY, declining 0.2 points, average transaction value (ATV) and shopper yield (sales per shopper) increased 3.9 percent and 2.4 percent respectively.
The strong ending to the month of June carried over into the first week of the month, as all metrics were positive as measured YoY, highlighted by a jump in sales of 9.1 percent on an increase in shopper traffic of 2.1 percent. And, while Amazon’s Prime Day ruled in media coverage in the middle of the month, brick-and-mortar stores enjoyed a residual benefit, with sales increasing 9.9 percent as compared to one year ago.
Much like the month of June when shoppers geared up for the long Independence Day holiday, July saw its best individual days toward the end of the month too. Sales, shopper traffic and transactions all peaked on Saturday, August 3, while conversion saw its high day the day prior, Friday, August 2. Amazon’s Prime Day did nothing for shopper traffic to physical stores, but as mentioned previously, it didn’t harm numbers reported from the till.
Regionally, the coasts reported the most favorable results, with the Northeast region reporting a 3.5 percent increase in sales YoY, outdistancing the West region and its 0.7 percent growth in sales. The South region reported the best monthly shopper traffic numbers, but its 3 percent lift in ATV wasn’t enough to offset its 0.6 percent drop in conversion.
For a full reporting of physical store performance for the month of July 2019, please download your copy of the Retail Performance Pulse today.
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