The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of April 2019 (April 7 through May 4 on the industry’s 4-5-4 calendar).
After a rather difficult early spring, retailers enjoyed a relatively strong April showing in brick-and-mortar stores. While shopper traffic declined 5 percent as measured year-over-year, sales dropped only 2.7 percent, the lowest monthly decline in physical store sales since July 2018.
Sales were buoyed by strong results in conversion, average transaction value and shopper yield/sales per shoppers, demonstrating again shoppers’ strong intent to purchase when shopping offline. Conversion increased 0.1 points, ATV was up 3.2 percent and shopper yield climbed 3 percent. For ATV, it was the ninth consecutive month of positive increases.
With shoppers preparing for the Easter celebration, April posted its best results during the second week of the month as net sales, traffic, ATV and transactions were all up year-over-year, more than making up for major declines across traffic, sales and transactions over the last week of the month.
Regionally, warm weather in the middle of the month helped spur shoppers to stores ahead of Easter, although plenty of April showers ahead of May flowers affected shopping trips across much of the county. The Midwest region was the highest performing region, posting a substantial 12.5 percent increase in shopper yield. In general, the Northeast and South regions underperformed across all metrics.
For a full reporting of physical store performance for the month of April 2019, please download your copy of the Retail Performance Pulse today.
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