The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of August 2019 (August 4 through August 31 on the industry’s 4-5-4 calendar).
Late summer preparations for the Labor Day holiday and back-to-school season drove relatively positive results for brick-and-mortar stores in the United States, with sales off just 0.2 percent as measured for the same time period year-over-year, on a decline of shopper traffic of 4.7 percent. It was the third month in a row that physical stores recorded sales of at least 98.4 percent of the comparable period year-over-year, by far the best string of relative three-month performance in over five years (May, June and July of 2018 saw sales decreases, as measured year-over-year of -2.6, -3 and -2.1 percent respectively).
In August, conversion continued it long-term upward trend with an increase of 0.7 points, and, combined with a one percent increase in average transaction value, contributed to a whopping 4.7 percent increase in shopper yield (sales per shopper).
The highest performing days for the month concentrated toward the end of the month and heading into the long Labor Day holiday weekend, with sales, ATV and transactions posting monthly highs on Saturday, August 31, with conversion and shopper yield peaking the day prior, Friday, August 30th.
Geographically, the West and Midwest regions enjoyed a good month with respect to performance metrics – the Midwest lead all regions with a 1.7 percent increase in sales YoY, while the West led all regions with a very strong 7.4 percent increase in shopper yield.
For a full reporting of physical store performance for the month of August 2019, please download your copy of the Retail Performance Pulse today.
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