Retail Performance Pulse: Traffic and Sales Drop, But Conversion, ATV and Shopper Yield Climb

Ray Hartjen
Ray Hartjen
Director, Marketing

The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of February 2018.

The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of February 2018 (February 4 through March 3 on the industry’s 4-5-4 calendar).

Download the Retail Performance Pulse for February 2018 store results.

For the month, physical stores experienced a decline of 6.9 percent in shopper traffic, driving a 5.9 percent decrease in sales as measured year-over-year. Sales declines were mitigated due to a 0.8 point lift in conversion and a 0.2 percent increase in average transaction value (ATV), both contributing to an increase in Shopper Yield (sales per shopper) of 1.1 percent.

Conversion continued its upward trend, its ninth consecutive monthly increase, further illustrating shoppers’ strong intent to purchase when visiting stores.

With Valentine’s Day landing in the middle of the month’s second week, the first half of the month proved to be the best performing period. Declines in traffic and net sales in the first two weeks were lower than the average decline for February, while conversion and Shopper Yield both experienced their peaks. The third week saw a post-Valentine’s hangover, with lower performance metrics.

For a full reporting of physical store performance for the month of February 2018, please download your copy of the Retail Performance Pulse today.

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