For several years, retailers struggled with Holiday shopping as consumer-centric tactics like doorbuster specials on Black Friday caused incredible traffic peaks and volume that created operational havoc for stores.
Today’s multichannel shopper shops differently, and a consequence is a steady, more level stream of traffic and demand over what has essentially become a five-day Holiday shopping event, Thanksgiving through “Cyber Monday.”
This year, while brick-and-mortar traffic was down year-over-year from Holiday 2014, it showed a considerably smaller decline than the monthly declines experienced throughout spring, summer and autumn of 2015.
[Updated: Tuesday, December 1]
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