RetailNext Halloween insights appear in Supermarket News | RetailNext
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RetailNext Halloween insights appear in Supermarket News

Tim Callan
Tim Callan
Chief Marketing Officer

Purchasing for trick-or-treaters mirrors purchases for ourselves; shoppers reward variety.

Supermarket News just published a Data Points article around RetailNext metrics for Halloween, making it the year’s third set of RetailNext Data Points after Valentine’s Day and Easter.

Some of the conclusions we drew from our Halloween analysis include:


For more detail on Halloween shopping, see also our infographics for Halloween 2012 in retail and Halloween 2011 in retail.

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