With a cursory glance of media headlines over 2017, one would think the retailing world was coming to an end, what with all the “retail apocalypse” click bait headlines and doomsday story lines. But, many of those stories miss the bigger point, and that is consumer spending is at record levels.
Shoppers are continuing to shop. It’s just that shoppers are – and have been for quite some time – changing the way they shop. And, as far as retailers keeping up with shoppers … eh, it’s been a bit of a mixed bag. Far too few retailers have changed their approach to engaging and serving shoppers, and those industry laggards are the ones making the bad headlines. New, digital-native brands, however, are quickly filling that vacuum.
To give your brand a fighting chance in today’s new retailing era of shopper empowerment, you’ve got to deliver a seamless, branded experience across all shopper touchpoints, both digital and physical, and you’ve got to eliminate as many points of friction in the shopping journey as possible – shopping shouldn’t be a painful experience.
Our friends at Fundera have created the infographic below, “Retail’s Not Dead,” providing an overview of who shops in-store, what shoppers love about stores, what shoppers hate about stores and what stores should do to deliver more engaging shopping experiences.
What are you doing to further separate your brand ahead of your competitors?
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