September Store Results: Traffic slows its skid, but conversion drops sales | RetailNext
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September Store Results: Traffic slows its skid, but conversion drops sales

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Brick-and-mortar retail had a mixed month in September, with traffic declines lessening and a surprising dip in conversion leading to decreasing sales.

RetailNext released its monthly Retail Performance Pulse today, and the numbers were once again a mixed bag of results for brick-and-mortar retailers in the United States. Store traffic declined 8.1 percent, but that monthly year-over-year decrease was the lowest since January 2015. Conversion, on the other hand, had its trend of monthly increases stalled, declining 0.1 percent and contributing to sales dropping 8.7 percent.

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The best week of the month was the first week, and it offered up proof that retail had a very strong Labor Day weekend. But, as the month wore on, seasonally warm weather seemed to derail purchases of fall fashions. Then, of course, the southeast was wracked with hurricane-related weather that stymied an important retail weekend.

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Be sure to download the Retail Performance Pulse for the complete report on September brick-and-mortar results.

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