Sustainable business practices have changed from simply being a brand differentiator to becoming a necessity for retailers. Consumers are increasingly curious and proactive in understanding the origins and impact of their purchases, and seek transparency from retailers. In a report by Accenture Strategy in 2018, 62 percent of consumers wanted companies to take a stand on issues like sustainability and transparency.
A big part of sustainability in retail is reducing waste. More businesses are moving towards becoming zero waste. We see this movement take place in the grocery industry, with the rise of bulk food stores, in which shoppers bring their own containers to reduce the use of single-use plastics. In the apparel fashion industry, we see brands such as Reformation, build their businesses with eco-friendly principles at its core.
Retailers are increasingly seeing that consumers will pay a premium to support brands and businesses they believe in. In fact, 56 percent of consumers are willing to pay more to use “green” products, according to a study by GfK which surveyed 25,000 consumers.
To learn more about the benefits of and steps to turning your business into a sustainable and zero waste organization, check out the infographic below from CSG, “The Zero Waste Retail Revolution.”
- How to Effectively Handle Negative Online Reviews [INFOGRAPHIC] Blog
- 5 Tips to Turn Your Instagram Posts into Purchases Blog
- Integrating Sensory Marketing to Make Your Merchandising Efforts Stand Out Blog
- 5 Smart Tips for Increasing Retail ATV Blog