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Category archive for holiday shopping

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The holiday season is representative of stressful hours, long lines, and ample opportunity. To maximize success, retailers must understand key market insights in order to fine tune or completely revamp promotional practices and shopper experience, and one of the largest initiatives to undertake will be driving mobile engagement.

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2017 has been a challenging year for many retailers, placing even greater pressure on making the most of the upcoming holiday season. Make plans to attend the August 23 webinar, “Preparing for Holiday 2017,” to learn how to ensure retail’s most important season is also the most wonderful time of the calendar year.

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While top line store performance metrics were down in November, they were in line with expectations heading out of Election 2016 and into the holiday season, and with digital channels leading the way, the retail industry is on pace to achieve a 3.2 percent lift over the season.

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