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The Mother’s Day Prep That Drives In-Store Shoppers

Jessica Thiefels
Jessica Thiefels
Guest Contributor

Drive in-store shoppers and maximize Mother's Day sales by preparing ahead of time, promoting discounts and targeting your ideal shopper with engaging ads, giving shoppers a reason to come to you..

It may seem that that world of shopping is moving online, but consumers are still spending time in brick-and-mortar stores, especially for Mother’s Day. A 2017 study found that 70 percent of Mother’s Day shoppers plan to shop in-store.

Just because shoppers want to spend their money with retailers like yours, doesn’t mean you can assume they’ll come shopping without a good reason. As such, the weeks leading up to Mother’s Day serve as preparation time for your business. Use the following ideas to encourage shoppers to come see you when looking for the perfect gift for mom.

Plan a Flash Sale

Everyone likes a sale, 53 percent of Americans, to be exact. But don’t just run a regular sale this Mother’s day. Instead, make it timelier with a flash sale. The term “flash sale” indicates a time limit, encouraging shoppers to purchase now for fear of having to pay full price later.

Turn to both online and offline marketing sources to market this big Mother’s Day sale and drive shoppers:

Host an In-Store Mother’s Day Event

Drive in-store shoppers by offering more than a great gift for mom—an experience for the shopper to enjoy as well. There are a number of different events you could plan, from big to small, and both your budget and typical shopper profile will dictate what this ends up being. Consider the following ideas:

 

Use Paid Facebook Ads

Facebook Ads are a great way to market to your ideal shopper. Not only are most people active on Facebook every day, but Facebook ads allows you to target potential shoppers based on age, location gender and interests—making it possible to get extremely specific.

The best part: even if you’ve never used Facebook Ads before, the user-friendly interface makes it easy to learn and understand right away. You can use this platform in one of two ways:

Mother’s Day is a great time to drive in-store shoppers. Maximize sales by preparing ahead of time, promoting big discounts, and targeting your ideal shopper with Facebook ads. Give shoppers a reason to come to you and they just might.

About the writer: Jessica Thiefels has been writing and editing for more than 10 years and spent the last six years in marketing. She’s been featured on Forbes and has written for sites such as Lifehack, Inman, Manta, StartupNation and more. Follow her on Twitter @Jlsander and connect on LinkedIn.

Join the #retail, #inspiringretail and #SmartStore conversations on Twitter @RetailNext, as well as at www.facebook.com/retailnext.

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