The Psychology Behind the Perfect Logo


Larry Reed
Guest Contributor

A well-designed logo increases brand recognition, improves social media awareness, elevates content marketing and more, and a powerful logo design helps you convey the right message to your audience about your retail brand.

Logo design is essential for your brand identity and marketing strategy no matter how big or small your business is. Knowing the characteristics of a well-designed logo can set you apart from your competitors and help you run a successful retail business. Since first impressions are usually formed within the first 10 seconds, you have to make sure your logo design effectively captures your customers’ attention.

By looking at some of the best logo designs out there, we can conclude they often share the same five characteristics. They are simple, memorable, timeless, versatile and on-brand. Let’s dive deeper into these elements by looking at some tips and examples.

Simplicity – Nike Swoosh

The Nike swoosh is iconic in the world of logo design as well as brand marketing. The reason that it stands out so much is because it’s simple yet recognizable. It was created by designer Carolyn Davidson in 1971. She only saw $35 for 17 hours of design work. But the logo has really stood the test of time. The logo design has only gone through a few minor changes over the years and many customers often view the logo as representative of trust and reliability.

As a symbol, the Nike swoosh stands for victory, hard work and athleticism. The logo design itself is essential to the company’s visual identity and is on prominent display amongst its retail products. Many customers associate the logo design with high quality and often make purchase decisions based on identifying the logo alone.

Memorable

The Louis Vuitton monogram is simple with just the letters L and V, yet it’s one of the most memorable and recognizable designs out there. Since its inception over 120 years ago by Louis Vuitton’s son, Georges Vuitton, the design has taken on an identity of its own.

Over the years, many designers have added floral patterns and reinterpreted the color schemes for their runway collections; however, the L&V letters always remain. The design represents a lifestyle of luxury and is often identified as a status symbol.

Timeless

The Coca Cola logo design was created in 1886, not by a graphic designer or illustration artist, but by a bookmaker. At the time, Frank M. Robinson was working for Dr. John Stith Pemberton, a local pharmacist who came up with the syrup formula for Coca Cola. The design was created so the C’s would stand out prominently since the founders believe that it would do well in marketing.

At the time, the design was unanimously chosen due to its elaborate Spencerian script, a form of penmanship characteristic of the period. Drawn in Robinson’s own handwriting, the design is modern yet timeless, with an effective and dramatic style of its own.

Versatile

The Starbucks logo is one of the most versatile designs because you can see it on many Starbucks retail products such as beverage cups, mugs, coffee, tea bags and so much more. The logo design looks good no matter where it is placed. Customers can instantly recognize the brand through its Norse woodcut-inspired logo design of the mermaid.

When buying gift cards, the logo design is also placed visibly on the card to let customers know that Starbucks stands behind its customer service. While the design doesn’t have much to do with coffee, it’s creative, imaginative and as seductive as the coffee itself.

On-brand

The Apple logo is simple yet powerful because it hits every mark when it comes to how Apple wants to represent itself as a company. Apple creates products that are modern, sleek, well-designed, yet powerful and imaginative, and that’s exactly what the logo design represents. As simple as it is, the apple has many positive and provocative connotations behind it. For example, Sir Isaac Newton’s impetus in developing the theory of gravity came to him when an apple fell on his head, and we have all heard we should eat an apple a day to keep the doctor away. While the image of an apple is simple, it has many historical meanings; therefore, when Apple chose this logo, it made tremendous sense for them as a company.

When purchasing an Apple product, customers can associate trust and high quality of customer service. For these reasons, Apple has some of the most loyal customers, and every time a new Apple product is launched it makes international news as customers line up to receive the latest model.

Conclusion

A well-designed logo can increase brand recognition, improve social media awareness, elevate content marketing, provide better user experience, and facilitate collaboration. It is no wonder that some of the top logo and branding agencies focus on creating a powerful logo for themselves, as well as their clients. Sixty percent of U.S. millennials expect consistent experiences when dealing with brands online, in-store, or by phone. Having a powerful logo design helps you convey the right message to your audience and increase brand loyalty. When designing a logo, make sure to implement as many of these critical elements as possible so your brand can stand out and succeed amongst your competitors.

About the writer: Larry Reed is a tech writer with several years of experience in creating content for the web, usually on topics centered around web design and development. To stay updated with Larry’s latest posts you can follow him on Twitter, or connect via LinkedIn.

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