Online stores are often a start, but the cost of acquiring new customers in new markets can be prohibitively high, and only get higher when requiring catalogs and other materials to draw online traffic to a site. Physical stores are great ways to create brand awareness and acquire new shoppers, but they require a large up-front, and long-term, financial investment.
So, as Goldilocks may have put it, one’s too hard, one’s too soft, so which one is juuuuuuuust right?
Enter the pop up store. A great many new and/or innovative brands are opening new storefronts and retail concepts, and along the way reinventing the in-store shopping experience, by opening and operating quick, nimble, agile and flexible pop-up shops. In the new infographic “The Rise of the Pop Up Shop,” below, from our friends at Colourfast, learn more about this $50 billion plus segment.
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