In this era of retail uncertainty, some brands slip away while others emerge, breaking into new markets and filling the vacuum left by those departing. But, how best to break into new markets?
Online stores are often a start, but the cost of acquiring new customers in new markets can be prohibitively high, and only get higher when requiring catalogs and other materials to draw online traffic to a site. Physical stores are great ways to create brand awareness and acquire new shoppers, but they require a large up-front, and long-term, financial investment.
So, as Goldilocks may have put it, one’s too hard, one’s too soft, so which one is juuuuuuuust right?
Enter the pop up store. A great many new and/or innovative brands are opening new storefronts and retail concepts, and along the way reinventing the in-store shopping experience, by opening and operating quick, nimble, agile and flexible pop-up shops. In the new infographic “The Rise of the Pop Up Shop,” below, from our friends at Colourfast, learn more about this $50 billion plus segment.
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