Every shopper knows that a big part of the in-store retail experience is a store’s atmosphere and environment. Colors, sounds, materials, lighting and even fragrances (we’re looking at you Abercrombie & Fitch) all make an impact on the shopping journey. Imperative to retailers is deciding first what you want shoppers to actually do in their in-store journeys, and secondly, choosing the right options of those available to facilitate your strategy.
Today, we take a closer look at data collected and analyzed by our friends at The Lighting Superstore to bring you an infographic that explores the impact a stores environment has on your shoppers senses. We dive below the surface, to understand how sound, color, touch and smell plays a crucial role in retail branding and the in-store shopper journey.
Catch these simple techniques and tips to enhance the atmosphere of your store and deliver remarkable shopping experiences.