The Social Media Platforms Best Suited for Promoting Retail in 2019


Melanie Sovann
Guest Contributor

Social media platforms are power retail marketing tools, and once you determine the most effective platforms for your shoppers and your products and services, the more effective you’ll be in driving traffic and converting sales.

Every retail company that wants to boost sales in 2019 must use social media for promotion. It’s the best way to reach a wide target audience and attract new customers.

And, while thinking of growing your social media presence, you probably wonder which social network for is the best for retail. The truth is that it depends on the specific products you sell.

Different social media platforms are suitable for the promotion of different goods. Let’s take a closer look at Instagram, YouTube and Pinterest, and the benefits they provide for retailers.

Instagram

Today, Instagram is the best platform for retail companies to sell products that look great in photos. Here is a list of “Instagrammable” products:

  • Clothes
  • Shoes
  • Jewelry
  • Cosmetics
  • Sports equipment
  • Interior design items
  • Cooking utensils
  • Food

Recently, Instagram incorporated a few useful features that significantly simplified the process of business promotion. Let’s consider these features in more details.

Shoppable posts

Instagram allows retail companies to create so-called “shoppable posts.” When you publish a product photo, you can add one or a few links to your site.

Here is how it works: if a user taps a shoppable post, she sees the price of the product. If she taps the price tag, she can view the product on the website.

Source: https://www.instagram.com/p/BwAWkLOAguF/

You should make your shoppable posts catchy to direct more potential customers to your site. It will help you not only drive traffic, but also to increase online impulse purchases.

If you have no idea how to craft engaging Instagram posts, you should get assistance from professional writers with a marketing background. For instance, you may find experts in this niche at Trust My Paper or similar websites.

Direct links in stories

Did you know some Instagram users ignore most of the regular posts in their feeds? They are too busy to scroll the feed, and they prefer to look through stories only.

If you want to reach as many Instagram users as possible, you should utilize a “swipe up” feature. You should add an active link to stories, to direct users on your website.

Experts recommend to create from one to seven Stories a day, and publish stories outside of work hours. It should help you grow engagement and significantly increase online sales.

Source: https://www.instagram.com/stories/victoriassecret/

User-generated content

Modern shoppers are increasingly trusting user-generated content more than any other type of content. They question salesy ad messages crafted by companies, but they genuinely believe the words of real customers.

The great news is that Instagram is an ideal platform to share user-generated content. Instagram users publish thousands of photos every day, and you can benefit from that. 

You can use photos and online product reviews published by your followers as an effective tool to advertise your products and boost sales. All you need to do is to encourage your customers to share content and use your branded hashtags.

Source: https://www.instagram.com/p/BwA9m9sl4eX/

YouTube

Digital marketing experts state with one voice that video is king. So, if you want to make your content marketing strategy successful, you should produce lots of video content. And, what is the best social media platform to share video content? Obviously, it’s YouTube. Don’t hesitate to use this platform, particularly if your retail company operates in one of the following niches:

  • Health and wellness products
  • Building tools
  • Home appliance
  • Toys
  • Cosmetics
  • Sports equipment
  • Interior design items

Viral marketing

Do you want to create content that will go viral? Shoot a short funny video and publish it on YouTube. If users find your video engaging, they will share it on Facebook, Twitter and other platforms.

Video may be related to your product or your retail brand. You can shoot it by yourself or invite niche influencers to collaborate. Do everything you want, but remember that your primary goal is to “wow” YouTube viewers.

Educational content

If you want your retail business to succeed in the long run, you should build a positive image of your company. You should show that money isn’t the only thing you care about.

You may create video content to demonstrate how your company contributes to solving global problems. Or, you can also shoot a video which explains to people how they can help address these global issues.

Pinterest

The number of Pinterest users is steadily growing, and that’s a fact. However, not so many retail companies have started to use Pinterest yet.

If you want to be one step ahead of your competitors, you should use Pinterest to promote your business. This platform perfectly suits retailers who market products like:

  • Cosmetics
  • Sports equipment
  • Interior design items
  • Clothes
  • Shoes
  • Jewelry
  • Cooking utensils
  • Food 

Pinterest how-to’s

If you want to create a winning Pinterest profile, you should craft useful how-to’s for your target audience. You should design infographics or collages which explain how to use, install, wear, clean or apply your product.

In this way, you will answer all the questions your potential customers have, and will help them to make better purchasing decisions. And, as a consequence, you will make people more loyal to your retail brand.

Source: https://www.pinterest.com/pin/106679084908602830/

Wrapping it up

Instagram, YouTube and Pinterest provide great opportunities for retail business growth. If you use these social media sites wisely, you will take your company to the next level.

Now you need to conduct marketing research to find out which of these platforms is the most popular among your customers. The more you know about the preferences of your buyers, the better results you will achieve in 2019.

About the writer: Melanie Sovann is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology. She is an avid contributor at 3to5marketing.com, and has amassed a sizable following over the years.

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