The Top Sessions to Take In at #NRF16 | RetailNext

Comprehensive In-Store Analytics


The Top Sessions to Take In at #NRF16

Shelley E. Kohan
Shelley E. Kohan
Vice President of Retail Consulting

The NRF BIG show is retail's biggest show of the year, and Shelley E. Kohan acts as your tour guide for what sessions she'd recommend you take the time to take in between visits to the Expo.

The NRF BIG Show starts Sunday, and there is plenty to get excited about this year. The biggest challenge each year is trying to determine which sessions to attend while, at the same time, getting to the booths that you absolutely want to and have to see.

Below is my comprehensive list of what I think will be the best presentations. Please keep in mind I’ve used the perspective of a retailer from the physical space. There are many great sessions I have not noted or highlighted, but these are the ones that stood out to me from a content or presenter standpoint. And yes, I did pick the session I will moderate, but only because I know you will enjoy both Kent Basset (VF Corp) and Jeff Fisher (Sunglass Hut at Luxottica Group) and their views on the topic.

Have fun at the show! I will be tweeting at the show, so please follow me and share content with me as well (@retailshelley, @RetailNext and #inspiringretail)!


10:15–10:45am – Hall E, 1E 07

“Retail Organization 2020: The Think Tank’s Forecast”


11:00–11:30am – Hall E, 1E 16

“In-Store Analytics: How to Organize Internally for Maximum Impact”


12:30–1:30pm – North Hall

“From Big Data to Micro-Insights: Learning From Hershey’s Knowledge Journey”


[I recommend this session for smaller brands looking to add CSR into their brand]

Sunday 2:30–3:00pm – Special Events Hall (1DMR)

“Millennials Want More: Retail Concepts With Purpose”


[I recommend this session for large format brands rich in tradition and history]

2:30–3:00pm – Hall A, 1A 06

“Putting the Customer First: How House of Fraser Reinvented its Business Core Around Radically Changing Shopper Demands”


[I recommend this session for merchants]

Sunday 3:15–4:00pm – Special Events Hall (1DMR)

“The New Era of Responsive Retail”



9:15–10:00am – Level 1 EXPO Hall, BIG !deas Room 1

“Exhibitor BIG !deas: How to Break the “Death by Discount” Cycle”


1:15–2:00pm – Level 1 EXPO Hall, EXPO Stage

“Outpacing the Market: Global Leading-Edge Retailers to Watch”


1:45–2:45pm – Level 3 EXPO Hall, BIG !deas Room 3

“Exhibitor BIG !deas: Using Consumer Analytics to Drive Financial Results – Strategies That Separate Winning Retailers From the Under-performers”


2:15–2:45pm – Hall E, 1E 16

“The Marketing Measurement Mandate”


3:30–4:30pm – North Hall

“New Realities in Brand Engagement to Meet the Needs of the Empowered Consumer”



8:30–10:00am – North Hall

“Leading Digital Transformation in a Rapidly Changing Industry: A Conversation with Kenneth Chenault”

10:15–10:45am – Level 1 EXPO Hall, BIG !deas Room 2

Exhibitor BIG !deas: You’re Doing it Wrong: Where Customer Expectations and Your Execution Diverge


11:00–11:45am – Level 3 EXPO Hall, BIG !deas Room 4

“Exhibitor BIG !deas: Creating Meaningful Customer Experiences: The Store as the Digital Magnet”


2:45–4:00pm – North Hall

“Physical or Digital? The Choice is BOTH!”


4:00–4:45pm – Level 3 EXPO Hall, BIG !deas Room 4

“Exhibitor BIG !deas: Next-Gen Apps Close the In-store Knowledge Gap”



8:30–9:45am – North Hall

“Future of Everything: Top Trends Key to Anticipating What’s Next for 2016 and Beyond”