As it happens with everything in this new hyper-technological world, competition in email marketing is fierce. Email continues to be one of the longest standing and most powerful marketing tools in retail. In fact, research from SmartDataCollective found 95 percent of professionals incorporate email in their marketing efforts, which makes sense, considering 92 percent of adults use email, with 61 percent using it on an average day, according to Pew Research.
In light of the data above, it’s clear email is one of the best platforms to share a company newsletter. It’s easy to use, cost effective and gets the word out fast. But, we’re only human, and we all make mistakes. Sometimes these mistakes are more fogiving than others and won’t negatively impact your brand. Other times, you’re not so lucky, especially when it comes to email. A simple typo or an irritating “do not reply” response could cost you customers and dampen your marketing ROI.
That’s why when RetailNext stumbled upon the infographic created by Moosend titled, “ The Ultimate Newsletter Checklist,” we couldn’t help but to share it. Carry on reading to see how these simple tips can help your retail business create the perfect newsletter.