2013 has been the Year of In-Store Analytics with unprecedented attention and national news coverage in The New York Times, The Wall Street Journal, The Today Show, and NBC’s Nightly News with Brian Williams. Today, we can measure and optimize brick-and-mortar stores just as e-commerce sites have been doing for years with critical insights into shopper behavior, spending patterns and more – and the world has taken note. In fact, this year RetailNext’s customer base has grown to 100+ retailers, now across 33 countries, and offers retailers the largest number of data sources and analytics sets in the industry via a single platform.
All this buzz together with RetailNext’s hard-earned success this year has made the RetailNext Insights blog the go-to for all things in-store analytics – the site retailers can visit to stay current and keep a pulse on the industry. To wrap up an amazing year, these are your top 5 most viewed posts of 2013. Not too surprising, the trends topping the charts are: Showrooming, Omnichannel, and Big Data. Enjoy!
#1. Using In-Store Analytics to Combat Showrooming
#2. The Top 5 Retail Trends for 2013
#3. The Potential for Omnichannel Analytics
#4 Fast Company Names RetailNext Among World’s 10 Most Innovative Companies In Big Data
#5. The 5 Key Ways In-Store Analytics Benefit Society
We are kicking off 2014 at NRF Big Show (booth #1665) with even more innovations, specifically in location- and mobile-based analytics, to combat showrooming and pave the way for omnichannel strategies. Please shoot us a note if you’d like to catch up.
Happy Holidays to you and yours from the RetailNext crew!