Back-to-School is back, and as the second-busiest shopping season on the calendar (behind Holiday, of course), it’s had retailers’ full attention since before schools went out for the summer.
Back-to-School and Back-to-College represents a $68 billion opportunity for American retailers, and new shopping trends are emerging as the long-promised omnichannel has finally become reality. The infographic below – developed by the National Retail Federation through it’s annual survey, conducted by Prosper Insights & Analytics – breaks down the Top 10 Trends for Back-to-School and College 2015.
Have you started Back-to-School shopping yet? If not, when do you plan to, and are you planning to spend more, less, or about the same as last year?