Email marketing continues to be one of the top tools for digital marketers. With an ROI of 3,800 percent, it is valuable to learn how to fully leverage this tool.
Recent developments such as artificial intelligence (AI) reduce the cost and time needed to identify segments and opportunities, allowing marketers to deliver more tailored and relevant messages. Ultimately, this boils down to a key theme in email marketing – personalization. With today’s technology, retailers can get very granular and hyper personalize for genuine interactions with customers. This is especially important as retailers should be customizing interactions with shoppers throughout the various stages of the marketing funnel, from the discovery stage through and to adoption.
Personalization is just one example of key themes of email marketing. Another trend is leveraging interactive emails, such as those with a quiz or survey, as readers engage with them more. In addition, all of this has to be within the right privacy and data security boundaries.
To learn more about the evolving trends of email marketing and maximize returns in the competitive field of email marketing, check out the infographic below from Connext Digital, “Email Marketing: Emerging Trends to Survive 2019 and Beyond.”