Using the Power of Psychology to Enhance Your Digital Marketing Campaigns

Talitha Loftus
Talitha Loftus
Marketing Manager

Effective brands have strong identities shoppers relate to, and much of this is driven by a deep understanding of psychology - requiring brand marketers to develop the ability to make mental and emotional connections with shoppers in order to stand out from the crowd.

Leveraging psychology as a marketing tactic is a great way to get your brand noticed among millions of potential distractions. If you learn what most engages shoppers and when they are most likely to make a purchase, you can channel that knowledge to attract and retain potential customers. 

This is where the applied and experiential knowledge of psychological strategies add real value. Understanding what motivates shoppers and placing and applying those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better results for your digital marketing campaigns.

To get you started, check out the infographic below, “How to Use Psychology to Improve Your Digital Marketing Campaigns,” created by Connext Digital. This quick read provides useful tips on how to reach shoppers on more personal levels through human psychology tactics. 

Topics include

  • Color Psychology 
  • The Importance of Social Influences
  • How to Optimize Customer Experiences 
  • Building Brand Trust through Transparency 
  • The Power of Visual Storytelling 

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