[WEBINAR PREVIEW] C-Store Analytics & Improving the Customer Experience | RetailNext

Comprehensive In-Store Analytics


[WEBINAR PREVIEW] C-Store Analytics & Improving the Customer Experience

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

The C-Store industry is rapidly changing as competition intensifies to capture more and more of this growing retail segment, and in-store analytics are empowering decisions from store design to product assortment as shopping experience becomes paramount.

A single convenience store (aka C-Store) might be small, but convenience stores, together and plural, are big! According to the National Association of Convenience Stores (NACS), the U.S. convenience store industry has over 151,000 individual stores that account for almost $700 billion in sales.

In 2014, C-Stores accounted for 33.9 percent of all retail storefronts, and, as a whole, they enjoyed a banner year with in-store sales increasing 4.6 percent year-over-year, driven in particular by Shopper from cooler windowcommissary (up 9.8 percent), salty snacks (8.5 percent) and packaged beverages (6.5 percent).

There’re a lot of positives for C-Stores, and a lot of growth potential. But, there’s also a wealth of challenges as the industry going through changes, and competitors – internal and external to the industry – are poised to attack.

Product assortment, including fresh vegetables and fruits, and customer experience are key enablers and differentiators, and in-store analytics provides the insights necessary to test, learn, and continuously improve store operations to achieve greater sales and increased shopper loyalty and retention.

Join industry experts from Nielsen and Impact21 for the next installment of the RetailNext webinar series as C-Stores take center stage:

Analytics for Convenience Stores

Tuesday, September 28

2:00 pm EDT/11:00 am PDT

In the session, participants will discuss and learn how convenience stores can use analytics to measure shopper engagement and enable insights such as:

Register today!

Join the #retail conversation on Twitter @RetailNext, as well as at www.facebook.com/retailnext.