Click and collect, or “by online pickup in store” (BOPIS), has grown in popularity over the past few years, and is now offered by the vast majority of established retailers around the globe. According to data presented in a new infographic from 2Flow, between the years 2011 to 2015, click and collect sales grew 155 percent as a percentage of total online sales. The popularity of this service shows no sign of slowing down, with global usage expected to increase dramatically over the next few years.
Investing in click and collect technology is a win-win situation for both retailers and customers. On the one hand, shoppers aren’t charged delivery fees and they can collect their purchase from a nearby location whenever is convenient for them. On the other hand, it’s a great way for retailers to reduce delivery costs and increase footfall to their physical stores where customers are often tempted to make additional purchases.
Whilst some retailers may not be able to deploy click and collect services immediately, it is evident that retailers will be doing themselves an extreme disservice by relying solely on one delivery method.
In the infographic “How to Win Customers with Click and Collect,” 2Flow illustrates exactly why in-store collections are better for both shoppers and retailers, shares tips on how to deploy a winning click and collect service strategy, and more.